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Sleep Program

In this stress filled world, a viable sleep program is needed to counter the growing insomnia epidemic sweeping the nation and affecting a third of all adults. More than 40 percent of insomnia sufferers rely on sleeping pills to sleep.

With this increasing dependency on sleeping pills, the only people benefiting are the big pharmaceutical corporations.
Did you know that the combined sales, of the top pharmaceutical companies in 2004 amounted to 550 Billion dollars? Just to reiterate, that’s Billion, not million in sales.

Unfortunately a large proportion of their profits go into advertising campaigns rather than research. Unaware that these corporations are profit and success driven, we become susceptible to their advertising campaigns selling the dream of a perfect life.

As most of their profits come from prescription drugs, their campaigns have taken a strategic shift to maximize profits. One way they have done this is by targeting doctors. They even suggest that you go ‘Ask you doctor about …X drug’ in their advertisements.

Considering that the average American spends three and three-quarter hours in front of the television a day, it’s unlikely that we have not been exposed to their advertising efforts.

Did you know that there an estimated 100,000 deaths in the US each year from adverse drug reactions? Unfortunately we never get shown or told the uglier side in these advertisements. Instead we are subjected to false hopes of a perfect and healthy life.

The outcome is that we create an emotional attachment to these advertisements. We buy into the idea that they are providing a solution. Of course we do, their adverts are professional and full of smiley, healthy people, who wouldn’t want that?

This triggers the classic and intended result of taking a trip to see the doctor and asking them about ‘X’ medication- another satisfied customer in the bag. With only 10% of doctors rating their sleep knowledge as good, there does seem to be a shortage of alternative solutions for insomnia.

Thankfully, although it may seem this way, it is completely untrue. The reason that we buy into the dream is because we are continuously being brainwashed. We have built this need for quick-fix solutions and essentially we have been blinded from the truth. We are stripped away of choice and information and bombarded with one false truth.

This is how big corporations work. Annihilate competition and dominate the market. So much so, that there only seems to be one answer, when in reality there are other options out there. Essentially it’s our duty to educate ourselves and find a better solution.

There are numerous non-pharmaceutical methods of dealing with insomnia. Practices and therapies such as reflexology, hypnosis, acupuncture and even aromatherapy are effective alternative to treating and eliminating insomnia.
 
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